"One of the biggest time wasters is when you fret constantly about your competition," says sales trainer Kim Duke. Read on for her advice on how to avoid that time-wasting pitfall.

Do you have to be aware of your competition and what they're doing? Of course.
Do you need to OBSESS about what they're doing? Absolutely not.

If your competition is trying to "huff and puff and blow your house down" the worst thing you can do is pay attention to them.

You want to make sure you're building your brick house of loyal customers, providing exceptional products and services and fabulous follow-up. Keep your eyes on the right thing.

The SECOND WORST thing you can do is start huffing and puffing BACK AT YOUR COMPETITOR.

Why? You end up exhausted and your focus is completely off of your customers and making sales. Baaaaaaaaaaaaad.

I love these 2 quotes that really hit the WOLF on the head:

1. "Living well is the best revenge." - George Herbert
2. "Remember if people talk behind your back, it only means you are two steps ahead." - Fannie Flagg

As for your competition that are saying bad things? Let them huff. Let them puff. Eventually they'll hyperventilate and collapse on the side of the road.

You STAY focused on creating a strong brick house of loyal customers. You'll never have to worry about the wolf and his/her hot air then.

Kim Duke is an unconventional, sassy and savvy sales expert who shows women small biz owners and entrepreneurs how to increase sales in a fun, easy, stress-free way! Learn more and sign up for her free e-zine at www.salesdivas.com