Trendwatching.com, one of the world's leading trend firms, has released its listing of consumer trends for 2010:

1. Business as unusual. Forget the recession: the societal changes that will dominate 2010 were set in motion long before the global economic downturn. And even when the downturn ends, there won′t be a return to "business as usual."

2. Urbany. Extreme urbanization will lead to more sophisticated and demanding consumers around the world.

3. Real-time reviews. Whatever new product or service gets launched in 2010, it will be reviewed in real time.

4. (F)luxury. With status symbols becoming more fragmented, luxury is whatever consumers want it to be in 2010.

5. Mass mingling. Online lifestyles are actually fueling real world meet-ups, shattering all predictions about a virtual and socially isolated future.

6. Eco-easy. In 2010, corporations and governments will force consumers to be more green by restricting the alternatives.

7. Tracking and alerting. Tracking and alerting are the new search. Next year, consumers will further expand their sphere of control.

8. Embedded generosity. Generosity as a trend will adapt even further leading to more pragmatic and collaborative charity.

9. Profile myning. With hundreds of millions of people now nurturing their online profiles, 2010 will be about consumers making money from these profiles, from intention-based models to digital afterlife services.

10. Maturialism. Next year 2010 will be even more opinionated, outspoken and raw than 2009; thank the anything-goes online world for that. Which begs the question, which company brands will be equally daring?

Source: Trendwatching.com