Most of us dread our days of making cold calls. We take a deep breath, pump ourselves up, and prepare to talk with a perfect stranger.

Is there any wonder a gray cloud sometimes hangs over our desk? It really doesn't have to be this way. Cold calling can be an interesting, intriguing, fulfilling adventure.

How do you do it?

You need to change your outlook and approach. These aren't tricks to distract you from the pain, but paradigm shifts to make the pain go away. If you adopt these approaches, you may not end up love cold calling, but you won't dread it.

Not only will your attitude improve, so will your sales. By Ari Galper

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