Don’t settle for SFA (Sales Force Accounting)
Posted on Fri, May 13th, 2011 by Top Rep
Filed Under: road frustrations

A sales person recently contacted me (Donal Daly) in response to a previous post on Sales Performance Automation (which in my opinion is the appropriate direction for Sales Force Automation).  Apparently, he and he his colleagues were so disillusioned by their company's CRM system, and the ‘use it or else' dictat from management, that they had invented a new game called ‘What does CRM/SFA really stand for?'.  Some of the explanations of the acronym couldn't be published here, but here's a sample:

  • CRM: Can't Really Manage
  • CRM: Certainly Retards Motivation
  • CRM: Corporate Reporting Machine
  • CRM: Covers Real Mediocrity
  • CRM: Constant Resource Misuse
  • SFA: Sweet F.A.
  • SFA: Sales Fail Anyway
  • SFA: Stupid Featureless Application
  • SFA: Slowly Funds Abate
  • SFA: Software For  Admins

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Mike Fuller says:
LOL, I'm sure many of us could add to those. I don't think my manager even opens my report.
Posted on: Wed, May 20th, 2009 7:57am

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